Welsh professional boxer Nathan Cleverly has teamed up with PETA for its Ink, Not Mink campaign, starring in an ad alongside the line 'Knock Out Cruelty to Animals.

Say No to Fur and Fur Trim'. Cleverly commented 'As a boxer, I face my fears whenever I step into the ring, but I still can't imagine the fear an animal experiences as they're beaten and skinned alive for their fur. I hope my PETA campaign gets people to pause and think before buying fur'.